From Oracle JDeveloper’s FAQ answering the question: Why is Oracle making JDeveloper free?

Free tools have an undeniable momentum right now in the Java development community. Oracle is taking free tools to a more advanced level of SOA application development by offering more than just a free Java IDE: Oracle is offering its complete SOA development environment at no cost. Oracle is committed to helping developers build standards-based enterprise Java and SOA applications, and in return, Oracle hopes to improve developer affinity for Oracle’s leading-edge Oracle Fusion Middleware product family.

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